Intrusion
[in-troo-zhuhn]
An act or instance of intruding - intrusion is not a new way of looking at advertising, it essentially is a key fundamental of advertising. Realistically if we examine objectives of an advertising campaign they have the goal of building awareness, targeting a new market or introducing a new product or product line. These goals are accomplished through a variety of methods although there is one underlying concept that is always followed and that is, getting the target market's attention. Now intrusion may be conceived as unwanted or offensive but really it is a method utilized to get into the target's head, and have your product, service, or business really stick.
I personally look at every piece of work I do this way; immediately I think what really is going to get their attention, how can I intrude and disrupt the market? Business today is a vast industry that is flooded with advertisements and unless you are going to fight to have your message heard you have no chance.